TikTok is no longer just an entertainment platform — it is a crucial player in modern e-commerce strategies. If you want to learn how to optimally allocate your marketing budget in 2025 and leverage TikTok as a growth driver, then check out our exclusive presentation from the E-Commerce Conference.

On October 10, we were invited by Peter Errebo from TikTok to present under the theme: The Power of Social Commerce: Build your brand and grow on TikTok. With a speakerrating rating of 4.5/5, we've chosen to share our presentation for free online so you can get the most value out of it.

What can you learn from the presentation?

We review the latest trends and strategies to maximize your TikTok efforts as well as integrate the platform effectively into your marketing mix.

TikTok (Teoria)

• Best-practice creatives on TikTok
• How TikTok fits into a full-funnel approach
• Holistic attribution and its importance for marketing efforts

FABO (Praktik)

• Proven creative strategies based on millions in adspend on TikTok
• Using Fabo's Creator Framework to create awareness and build a branded content engine
• Waarom Marketing Mix Attribution is Necessary in 2025 and a Concrete Example of How It Works

Why spend time on this presentation?

Peter Errebo works daily with Denmark's largest e-commerce brands to optimize their TikTok strategies, and at FABO we help some of Europe's fastest growing lifestyle brands scale via TikTok. In this paper, we hold nothing back.