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Case study
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Learn how SUIT CLUB grew 249% and went from 1 to 4 stores since the start of the collaboration.
Learn how SUIT CLUB has increased revenue by 249% and expanded from 1 to 4 stores since the beginning of the collaboration.
INDUSTRY
Livsstil
Team
Case start
June 1, 2023
Channels
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Case study
Presentation
Suit Club
Learn how SUIT CLUB has increased revenue by 249% and expanded from 1 to 4 stores since the beginning of the collaboration.
INDUSTRY
Livsstil
Team
Case start
June 1, 2023
Channels
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+244%
ASSETS
+244%
GROWTH
Growth since inception
-37%
NC-CPA
Decrease in price per new customer
+4
NEW STORES
New stores opened
! 01
The challenge
1. Lack of creative strategy and emotional brand understanding
CAINTE's marketing was previously driven by logical USPs such as fast delivery, customer service, and Trustpilot reviews. But as a lifestyle and jewelry brand, creating an emotional connection with customers was crucial to strengthening the brand identity and leading potential customers through a natural buying journey.
2. Ineffective testing set-up and lack of structure in advertising
The company tested too many variables simultaneously in their ad manager on Meta and TikTok. There was constant experimentation with different audiences, creatives and messages without having a structured set-up to identify what factors were actually driving sales. This resulted in inefficient allocation of budget and an unnecessarily high burn of the ad budget.
3. Lack of insight into ad performance and ROI
The owner, Mathias, experienced a frustration with a lack of transparency in how the ad budget was spent and which campaigns generated the most profit. He needed a partner who could ensure a structured approach to data, allowing him to focus on product development and branding without worrying about ineffective advertising.
! 02
The solution
Our strategic approach created impressive results for CAINTÈ
We started with an intensive analysis of CAINTE's ideal customer avatar to identify the emotional triggers that drive purchase decisions. Through a creative brief and audience insights, we mapped out how CAINTE's customers related to the brand and what created engagement. The result was a shift in creative strategy from USP-driven communications to brand-building storytelling that appealed to the wishes and aspirations of the client.
Structured finding execution and AI-driven testing
We redesigned CAINTE's ad structure by implementing:
- Devise and set up Google Ads and Bing Ads.
- Devise and set up Display ads.
- Analyze on results in Google Analytics and optimize setup.
- Discuss with both your manager, colleagues and customers about the overall strategy and individual campaigns.
- Report both internally and to customers, so that customers experience transparency and security in their cooperation with us.
Transparency and performance tracking
We redesigned CAINTE's ad structure by implementing:
- Devise and set up Google Ads and Bing Ads.
- Devise and set up Display ads.
- Analyze on results in Google Analytics and optimize setup.
- Discuss with both your manager, colleagues and customers about the overall strategy and individual campaigns.
- Report both internally and to customers, so that customers experience transparency and security in their cooperation with us.
! 03
Results
Our strategic approach created impressive results for CAINTÈ
We started with an intensive analysis of CAINTE's ideal customer avatar to identify the emotional triggers that drive purchase decisions. Through a creative brief and audience insights, we mapped out how CAINTE's customers related to the brand and what created engagement. The result was a shift in creative strategy from USP-driven communications to brand-building storytelling that appealed to the wishes and aspirations of the client.
Structured finding execution and AI-driven testing
We redesigned CAINTE's ad structure by implementing:
- Devise and set up Google Ads and Bing Ads.
- Devise and set up Display ads.
- Analyze on results in Google Analytics and optimize setup.
- Discuss with both your manager, colleagues and customers about the overall strategy and individual campaigns.
- Report both internally and to customers, so that customers experience transparency and security in their cooperation with us.
We have grown 244% and are continuously opening new stores since the start
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Frederick Grove
Co-founder & CCO, SUIT CLUB
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Our Specialties
Acquisitions
DISTRIBUTION
Paid Social
Paid Search
Post Click Optimization
CREATIVE STRATEGY
Creative Strategy
Copywriting
INFLUENCER MARKETING
Branded Creator Content
Building the ambassador team
Retention
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Brand Strategy
Campaign Strategy
Offer Building
OPERATIONS & FINANCE
Inhouse Team Building
Financial Performance
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Curious about the team behind the case?
Meet the team behind the case
Anders Tønnesen
Senior Client Strategist
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Mathias Kjærsgaard
Head of Paid Social
Mathias Stabell
Paid Search Specialist
Cecilie Thomasen
Email & Retention Specialist
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