Ecom framework

Fabo Framework

We help ecom companies move from scale-up to enterprise value by mastering three elements: lower NC CPA, higher retention and risk minimization. Read how we do it below.

THE BRAINS BEHIND DENMARK'S FASTEST GROWING ECOM BRANDS
1 - Venderbys
2 - Design By Si
4 - Teeshoppen
5 -  Bad & Stil
6 - Skagen Clothing
7 - CBJ
8 - State
11 - Cainte
12 - Exercere
19 - CLARINS
eCom value form

What challenges does our framework solve?

Tap the form elements to see the challenge behind
eCom value form
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New customer Acquisition cost
X
Retention
%
RISK
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CHALLENGE 1
Challenge: You pay too much for new customers (NCPA)
Solution

We do this through research, brand strategy, solid offers, content, copy, campaign setups, etc. Our framework breaks through performance pleateus and reduces the price you pay to acquire a new customer.

CHALLENGE 2
Challenge: Low repurchase rate & small owned audience makes LTV:CAC ratio too low to scale
Solution

Your CAC will never be 0, but your LTV can always be increased. At FABO we follow the principle of never wanting to pay for a customer more than once. We achieve this through continuous lead generation, increased investment in owned media at SoMe and a hyper-personalized approach to Email, SMS and on-site lead generation. This makes our unit economics more scalable and supercharges our acquisition set-up.

CHALLENGE 3
Challenge: Reliance on few media and key people increases risk, lowers firm value and keeps owners in business
Solution

Fif from FABO workshop with Alex Hormozi: All companies should aim to become “sellable.” When you minimize risk and make the company independent of one medium and one key person, you have created a well-oiled machine. A “sellable” business is one you want to stay in as it no longer depends on the owner.

We identify opportunities, create clarity and prioritize by translating knowledge from Denmark's leading eCommerce cases into advice on strategy, operations, team structure, hiring, financial performance and business intelligence.

PROCESS

Here's how we do it

Our framework breaks through performance pleateus. We reduce your price per new customer acquired, increase lifetime profit per customer and recoup it in the shortest possible time, while minimizing risk as much as possible.

01 Dialogue & Analysis

We start the collaboration by understanding your business.

We have a targeted qualification process to ensure we only work with brands where we can really make a difference. In the intro call, we therefore ask questions that give us the necessary insight into your business — and form the basis for a follow-up meeting if there is a good match.

01
Initial Dialogue & Analysis
  • Intro call: Understand the current positioning and growth potential of the brand
  • Teoria de constraints: Identify the biggest bottleneck holding your business back
  • Goals: Define clear financial & non-financial goals.
  • Clarification of match: Only with the right match do we invest +50 hours in a brand strategy
  • Admission: Access to all systems followed by review of existing marketing data.
02
brand strategy
  • Technical audit: Audit of campaign structure, tracking & attribution to ensure a scalable foundation
  • Communication & offers: Sharpen value proposition & build offers based on market sophistication
  • Creative funnel: Identify gaps in storytelling & creative formats on social
  • Creative & Organic Strategy: Create a scalable flow of branded content through creators and organic content
  • Team structure: Advice on team and resources for executing brand strategy based on experience from best cases
03
onboarding & brand strategy priolist
  • Persona analysis: Understand our ideal customer type (ICP), their pains, desires and purchase motives
  • Market Analysis: Identify trends & market direction
  • Financial Objectives: Set budget & financial targets with ongoing follow-up
  • Prio. list: Create clarity through a prioritised list of key actions
  • Startup meeting: Onboarding learnings, practical elements & short/long term goals
04
Brand Strategy Execution & Ongoing Collaboration
  • Execution: Execution & consulting on agreed channels
  • Workshops: Workshops for your specific bottlenecks
  • Reporting: Creative bi-weekly reporting & monthly strategy and financial review
  • Hard metrics: Increased Top & Bottom Line, LTV:CAC Ratio, Yearly Revenue Retention-% mm.
  • Soft metrics: Development in Share of Search, the ability to attract influencers, internal resource optimization, etc.
02 brand strategy

We create a plan that ensures that we make the right choices for you.

As an eCommerce owner, there's nothing more frustrating than wasted resources and a marketing setup that hits a plateau every time adspend increases. Based on Denmark's fastest growing eCommerce cases, we create, based on your data, a clear plan for how you attract new customers, increase lifetime value and build the right team to execute.

Content of Brand & Marketing Strategy

Our framework breaks through performance pleateus. We reduce your price per new customer acquired, increase lifetime profit per customer and recoup it in the shortest possible time, while minimizing risk as much as possible.

01
Storyline

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

02
Value proposition

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

03
Persona analysis

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

04
Marketing & performance research

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

05
Product focus

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

06
Segments & marketing funnel

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

07
Creative strategy

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

08
Handover

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

Brand strategy

We adapt the brand strategy to the challenges that hamper your growth. See example below.

Brand strategy example//FABO x CaInté

03 ongoing cooperation

We prioritize close cooperation that evolves over time.

The best collaborations are based on mutual respect, continuous sparring and a shared ambition for growth. We prioritize close dialogue and a proactive approach where we repeatedly solve your bottlenecks, optimize resources and ensure progress.

01
Ongoing efforts
  • Daily communication: We need to get under the skin of our clients' business, which is why we typically have daily communication with them.
  • Bi-weekly & monthly reporting: Bi-weekly creative reporting as well as a more comprehensive monthly reporting keeps everyone up to date on strategy, financial performance, upcoming campaigns etc.
  • Workshops: Specific workshops for specific flukes that keep you from growing
  • Campaign strategy: Campaign strategy, budget & creative strategy for important events
  • Brand Strategy: A thorough brand strategy is prepared annually.
02
How we track a collaboration
  • Hard metrics: Increased top & bottom line, LTV:CAC Ratio (12 ms), Yearly Revenue Retention-%, Budget & other key figures showing whether the business is growing profitably
  • Soft metrics: Development in Share of Search, the ability to attract the right influencers, team structure and optimization of resources in your eCommerce
  • Tools to measure hard metrics: Shopify, Triple Whale, ProfitMetrics, Klaviyo, FABO own developed templates
  • Tools to measure the soft metrics: Google Keyword Planner, IG/TikTok Analytics+Social Blade for organic performance, DM's from influencers, management time on high-leverage tasks and produced content.
04 Your team on the case

Full stack team

The team at your case is 100% specialized in eCommerce and lifestyle brands — providing a depth of knowledge that others cannot match. Typically, we are 5 specialists who act as an extended arm of your team with experience from Denmark's fastest growing brands — but at a fraction of the cost of an identical in-house setup.

Customer Strategist
  • Identify opportunities
  • Budget/project management
  • Omnichannel attribution
  • Strategy & Workshops
Paid Social
  • Campaign execution
  • Creative strategy
  • Strategie & Workshops
  • Catalog Design & SST
Paid Search
  • Campaign execution
  • Feed Optimization
  • Scripts & automation
  • Profit Optimization & SST
Influencer marketing
  • Scouting & Negotiation
  • Branded content
  • Creator-iteration
  • Permanent Influencer Agreements
Email marketing
  • Strategy & copywriting
  • Campaigns & flows
  • Custom webhooks
  • Data enrichment
from Aggressive Scaling to Insourcing & Risk Minimization

How does your brand evolve when you partner with FABO?

Our framework breaks through performance pleateus. We reduce your price per new customer acquired, increase lifetime profit per customer and recoup it in the shortest possible time, while reducing risk in your business.

Graf
01

Aggressive scaling

Scales with front-end profibility. So, we scale your adspend, while keeping first-time buyers profitable.

02

Retention

Retention strategies increase lifetime profit per customer and recoup it in the shortest possible time. Our approach extends beyond Email & SMS — we focus on building a more comprehensive owned media setup that increases LTV.

03

Minimizing risk

Advice based on own growth cases and help with the insourcing of key positions to increase your business value and minimize risk. Whether you want to sell or not, the goal should be to make your business “sellable” -- only then, with a handle on the systems, do you have a machine, with tremendous value.

Lifestyle brands

The balance between strategic insight and hardcore execution. Between commercial goals and branding - because the real world is just more nuanced.

Strategy

We take on the task for all the desired parts of your marketing plans

Execution

We take on the task for all the desired parts of your marketing plans

The missing who

We complete your marketing set-up

As an eCommerce owner, you have plenty to look out for. We step in as an extended arm of your team — with experience from some of the industry's fastest growing eCommerce, but at a fraction of the cost compared to insourcing the same competencies.

Our collaborators have mastered a lot, but often lack the last crucial piece that creates clarity and direction. This is where FABO steps in — we set the direction and solve your business's biggest challenges over and over again.

FABO FRAMEWORK

Super cool presentation

PRESENTATION

For those who run a lifestyle brand

PLAY VIDEO

For D2C brands, you need a paid setup that effectively converts customers upon their first encounter with your ads.

PRESENTATION

For those who run a D2C brand

PLAY VIDEO

For D2C brands, you need a paid setup that effectively converts customers upon their first encounter with your ads.

PROCESS

Explore Cases

We know it takes time to choose the right agency. Therefore, we gate-keeper nothing, so you can get full insight & cranparence into our.

New case
Gustav, Lasse & Frederik til EY Entrepreneur of the year
Artikel
Article
VIDEO CASE
Play
TikTok
Official TikTok Case Study
Livsstil
Jewellery

Lær hvordan The Sneaker Store, en tocifret millionforretning, har vækstet med 100% 2 år i træk

See case study
New case
Gustav, Lasse & Frederik named EY Entrepreneur of the Year
Artikel
Article
VIDEO CASE
Play
TikTok
Official TikTok Case Study
Retail
Jewellery

Learn how The Sneaker Store, a double-digit million business, has grown by 100% 2 years in a row

See case study
New case
Venderby's Case Cover
Artikel
Article
VIDEO CASE
Play
TikTok
Official TikTok Case Study
Livsstil
Jewellery

Learn how Venderby's went from stagnant growth to 91% growth YOY

See case study
New case
Venderby's Case Cover Image
Artikel
Article
VIDEO CASE
Play
TikTok
Official TikTok Case Study
Livsstil
Jewellery

Learn how Venderby's went from stagnant growth to 91% growth YOY

See case study
Contact

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Telephone

(+45) 20765222